a single sweeter than cinnamon gum

“So sweet, so strong like cinnamon gum…”


The leading line in the chorus of Mags Duval’s newest single, these lyrics encompass so much more than the irresistible longing for the one that got away. Mags has a captivating Lana Del Ray sound, a voice that is a hybrid of sweet and strong, and a spunky, retro style that adds to her cool-girl vibe. Cinnamon Gum has quickly become one of my favorite songs, and I can’t wait for you to see why.


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V+V: When did you know you wanted to be a musician?

MD: I’ve been singing my whole life, honestly. My parents took so many home videos of my brothers and I and I was singing in pretty much all of them. I can’t really trace it back to a certain moment!


V+V: You just released your newest single, Cinnamon Gum. What inspired this track? MD: I went on a date with this guy – he was wearing a denim jacket with a pack of igarettes in one pocket and a pack of cinnamon gum in the other. Things didn’t work out between us, but the taste of cinnamon gum always reminded me of him.



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V+V: What’s your process for writing a song?

MD: It depends on the song! Sometimes I’m up at midnight playing piano or guitar, sometimes I’m just driving and I hear a melody in my head, sometimes I’m trying to fall asleep and I have a lyric idea so I write it down.

V+V: If you could share one message with the world through your music, what would it be? 

MD: Be honest, be real, have authentic relationships, treat people with love and respect. Being surrounded by people you love and making them feel loved is so important.

V+V: What motivates your music? What inspires your lyrics? 

MD: My family is a huge motivation to me. They’ve always been there for me and told me I can do anything I set my mind to. My lyrics have always been a direct-line to my personal life. My songwriting is basically the way I process everything.


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V+V: What role does style play in terms of how you represent yourself on and off stage?

MD: I have about two different looks in my life: a sweatshirt and yoga pants or dresses and heels. I love being feminine – cat eyes and a bold lip are always a must! I like to be a little more dramatic on stage, but I’d say my style is pretty consistently classic with a modern edge.

V+V: How does your personal style translate in photo shoots, album artwork + music videos? 

MD: You’ll see different sides of my style depending on the storyline I’m trying to convey in artwork, videos etc. I love when anything visual makes you feel some kind of emotion that ties in with a song.


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V+V: Being a woman in such a competitive industry can be difficult. What have you learned and what advice do you have for other women in the pursuit of big dreams?
MD: Comparison really is the thief of all joy. Envy is denying your own uniqueness. I’m pretty sure those are both quotes I read on Pinterest, but they are so true! You have to stay focused on your own path and accept that your journey might not look the same as anyone else’s. No matter what, stay true to who you are and never lose sight of where you came from and why you started.

The music industry needs her sugar and spice. Stay tuned for more from Mags!

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