I am constantly drawing inspiration from my surroundings. Whether that be places I visit, people I meet, or people I admire on social media. branding has become such a huge thing in all industries today, and to me, there is nothing better than someone that has utilized every avenue of social media to make a consistent, unique brand and, in turn, inspire others around them.
Enter, Lottie Anderson aka @igobyblue
I stumbled onto her account on my explore page, and once I started scrolling, I couldn’t stop.
Her clean layout is elegant, but strong. I love the touches of blue throughout the page, and her uses of metallics and white space. I am a sucker for a good aesthetic, and there is no denying that Lottie has killer aesthetic on lock.
She has a visually appealing, but its not just fluff. There is meaning and creativity behind her posts. That is also a big deal to me. Its clear to me she is a put-together, stylish and organized women. That is the power of social media branding. Its establishes a first impression of sorts.
She also has a website, which is equally as clean, and references beauty, design, life and style feeds all of which are cohesive with her minimal, but powerful brand. She nails it.
If you are needing some inspiration, I would highly suggest following her and taking notes. She is #instagramgoals, and extremely talented. Check her out!
*All pictures from Lottie Anderson’s account*