One of my favorite fashion brands, Sseko Designs, launched their spring ’16 line yesterday and every detail about it is absolutely stunning – from the ethically sourced leather to the mix of colors and the unique pieces, this collection is a must see for spring.
I had the opportunity to work with Sseko throughout my junior year of college and the exposure to this strong community of women influenced me in withstanding ways. Their mission is embodied by the idea of bravery, a component of the brand that contributes to its identity. They empower their team of women in Uganda by giving them employment opportunities so that they may attend university and obtain a collegiate degree. This sense of bravery serves as the heartbeat that pulses through the entirety of the brand.
The concept of being brave, taking risks and thinking outside the box exceeds beyond the merchandise and is embodied throughout all aspects of the Sseko brand. Everything about Sseko is intentional and consequently turns out to be so beautiful. From the ideas that become the product to the brainstorming behind the photo shoots and the ways they execute their mission of being brave, this company is remarkably extraordinary in all that they do.
In addition to daydreaming over all of their new spring merchandise, I wanted to make a point to touch on the creative approach that displays the new product. The imagery and photography used communicates that idea of bravery and empowerment in a significant way. The cliffs and the scenery work cohesively to frame the model, Emily, in a way that portrays her as a strong and independent woman who can conquer anything she sets her mind too. Sseko’s brave manifesto is another defining aspect of the brand, and so many aspects of it are integrated in to the visual component of the new line. Examples of this include “Say yes to adventure”, “Every great journey begins with a small step” and “Do things that scare you”.
Check out the amazing work of this company + the new spring line here.